Zeteo
Logo Design, Identity Systems & Guidelines
Everyone deserves to live a healthy life. Zeteo Health accelerates access to care and patient engagement through inclusive, personalized health information.
Zeteo harnesses the power of AI to provide personalized health resources and guidance, allowing diverse members to access care efficiently and engage more effectively.
Zeteo harnesses the power of AI to provide personalized health resources and guidance, allowing diverse members to access care efficiently and engage more effectively.
The team at 8PT Studio developed a brand direction that captured the sense of warmth, friendly support and positive energy that Zeteo embodies.
The new logo utilizes a contemporary serif typeface with a spirited personality. The star shape is used throughout the brand system to generate a sense of sparkle and joy.
Closely cropped photographs of people figure prominently. These cropped photos avoid health imagery clichés and celebrate intimate moments of human strength, happiness and health. The color palette of orange, forest green, sky blue and cream is both rich and optimistic conveying an appropriate mix of strength and positivity.
Closely cropped photographs of people figure prominently. These cropped photos avoid health imagery clichés and celebrate intimate moments of human strength, happiness and health. The color palette of orange, forest green, sky blue and cream is both rich and optimistic conveying an appropriate mix of strength and positivity.
Role: Designer
Creative Directors: Jen Roos, Lindsay Giuffrida
Art Director: Susan Merrell
Junior Designer: Eve Sauer
Agency: 8 Point Studio
Art Director: Susan Merrell
Junior Designer: Eve Sauer
Agency: 8 Point Studio