Parker Family Reunion
Logo Design, Identity Systems
Celebrating generations of family. The Parker Family holds a reunion every four years in scenic Arizona. To commemorate the event, they reached out to 8 Point Studio for new branding, logo design, and collateral development.
The logo design references a family tree, and features five lines for the different branches of the Parker Family.
The custom iconography is based on the logo, showcasing activities of the reunion and Arizona’s desert environment.
The typeface is a refined, distinctive serif that exudes warmth and charm. Color was inspired by thelandscape, from the blue sky to the vibrant red rock.
The typeface is a refined, distinctive serif that exudes warmth and charm. Color was inspired by thelandscape, from the blue sky to the vibrant red rock.
Role: Designer
Creative Directors: Jen Roos, Lindsay Giuffrida
Agency: 8 Point Studio
Agency: 8 Point Studio