Our Children’s Trust
Identity Systems & Guidelines, Website Design
Our Children’s Trust is the only non-profit public interest law firm providing strategic, campaign-based legal services to youth from diverse backgrounds to secure their constitutional legal rights to a safe climate.
The team at 8PTS worked to strategically enhance the visual system. We clarified proper logo usage, selected a confident, youthful typeface, and expanded the color palette.
The team at 8PTS worked to strategically enhance the visual system. We clarified proper logo usage, selected a confident, youthful typeface, and expanded the color palette.
On the heels of a historic win in favor of the youth in the case Held v. Montana (covered extensively in The New York Times) Our Children’s Trust approached 8PTS to help them refine their overall visual branding, build an engaging impact report and generate micro-sites for current cases underway, including Held v. Montana and Navahine v. Hawai’i DOT.
The in-dept site structure for the Montana case can be applied to future cases. The site organizes the deep and complex information around the Montana case into a clear and engaging story easily accessible to site visitors.
The in-dept site structure for the Montana case can be applied to future cases. The site organizes the deep and complex information around the Montana case into a clear and engaging story easily accessible to site visitors.
8PTS also designed a sub-brand approach for the Navahine v. Hawai’i DOT case, developing new typography, a location-specific color palette and distinct illustrations that connect to the unique Hawaiian environment while simultaneously remaining aligned to the overall Our Children’s Trust brand.
For the Hawaii case, we designed an extensive campaign including social media posts and t-shirts exclaiming “Defend the land. Care for the land. Love the land.” in both Hawaiian and English.
For the Hawaii case, we designed an extensive campaign including social media posts and t-shirts exclaiming “Defend the land. Care for the land. Love the land.” in both Hawaiian and English.
Role: Designer
Creative Directors: Jen Roos, Lindsay Giuffrida
Designer: Eve Sauer
Agency: 8 Point Studio
Designer: Eve Sauer
Agency: 8 Point Studio