Gender Persecution Observatory
Logo Design, Identity Systems, Website Design
The Gender Persecution Observatory consolidates large amounts of data and research on gender-based harms in conflicts across the world and throughout history and analyzes how they may amount to gender persecution. By raising awareness, the goal is to build survivor justice and sustainable peace.
The Institute for Gender, Law and Transformative Peace at CUNY Law partnered with 8 Point Studio to help them strategically brand and structure a way to share the ground-breaking work.
The Institute for Gender, Law and Transformative Peace at CUNY Law partnered with 8 Point Studio to help them strategically brand and structure a way to share the ground-breaking work.
An in-depth logo study yielded a clean yet distinctive circular mark. The brand color palette is grounded in a dark navy blue which is serious without being heavy or depressing. A visual system of colored dashes – reminiscent of the short lines from the logo mark – interacts with photography and messaging harkening to the multi-layered data.
We also developed an interactive digital mapping system and information design for the website to create a clear and engaging way for visitors to navigate the complex data, learn about the different countries involved, understand and activate around the wide range of gender-based crimes occurring.
We also developed an interactive digital mapping system and information design for the website to create a clear and engaging way for visitors to navigate the complex data, learn about the different countries involved, understand and activate around the wide range of gender-based crimes occurring.
Role: Designer
Creative Directors: Jen Roos, Lindsay Giuffrida
Junior Designer: Eve Sauer
Agency: 8 Point Studio
Junior Designer: Eve Sauer
Agency: 8 Point Studio